The interesting thing about Mr Perry is that he started in the fashion apparel industry in an unusual manner. Fred used to use gauze to wrap around his wrist in order to help with the perspiration from his wrist from getting onto the tennis racquet handle. In he late 1940’s, Mr. Perry was approached by a former Austrian footballer by the name of Tibby Wegner with an idea for marketing a sweatband to wear around the wrist with Fred’s name on it. According to Fred Perry’s autobiography, the first of these wrist bands or sweatbands were made out of a bath towel type of material and weighed a ton.With some later improvements in materials, the redesigned sweatbands launched a business that we now know of as Fred Perry Sportswear.
With some good marketing and persuading the top tennis players of those days to wear the sweatbands on the court, the … Read the rest