Target Market and Location
I cannot stress enough the importance of identifying your target market. Concerning a beauty supply shop, your target market may include industry professionals such as cosmetologists, nail techs, estheticians, salon owners, and even beauty school students or a shop might target the consumer directly, or perhaps a shop caters to both industry professionals and consumers.
Concerning location, check out the businesses around the store. Check to see how many salons or beauty schools are nearby and also what other shopping destinations like grocery stores and shopping malls exist near the store. The more conveniently located the greater opportunity of building a loyal customer base. A hair stylist may stop on his or her lunch break to pick up some needed products or someone doing their grocery shopping may stop to pick up a shampoo their grocer may not carry.
Inventory
Inventory is a beauty supply shop’s … Read the rest