To be able to do that, you need to perk up your sales pitch and add a personal touch to your messages. Keep in mind that a person is more likely to buy a handmade bag or a handmade backpack if the seller sounds friendly. Plenty of people also buy from their close friends. So, if you can convince a visitor that you are a friend who has her best interest at heart, she will be convinced to purchase a hand-tailored bag or handmade backpack from you. In addition, you must always speak to a single person in your sales letters. This will sound more personal unlike when you speak to your whole audience.
Next, you have to publish your customers’ comments and testimonials. This will be a huge plus to the effectiveness of your site. You must not be biased, though. You have to publish all comments, including the negative ones. This way, your visitors will be convinced that the testimonials and comments are real. Some entrepreneurs opt to hide the negative remarks so they can protect their handmade bag businesses. Because of this, plenty of visitors develop doubts on the efficiency of their handmade bag businesses. If a prospective customer sees the testimonials on your site, she will be encouraged to buy a handmade backpack from you because humans have this herd mentality. Once they found out that your handmade backpacks were proven to be authentic, they will purchase a handmade backpack too.
Moreover, you must add images to your site. Most people prefer photos than print. So, it is better if you include photos of the handmade bag and handmade backpack that you sell. You can also offer bonuses and promos to customers so they will be encouraged to buy more. Finally, you can entice visitors to buy a handmade bag by telling an inspirational story. You can say that for every handmade backpack they buy, they will be saving more flora and fauna. You can also tell them that buying handmade bags is beneficial to nature.