Shopping, like Santa Claus, seems to be synonymous with Christmas. Now Santa certainly has to have a strategy to get all his gifts ready by Christmas Eve, but he doesn’t seem inclined to share his plan. We know that he must be very organized to accomplish his yearly mission so maybe we can use that hint for our shopping this year.
Santa is not the only one who has a strategy for getting gifts together, so do retailers. They always hope that the upcoming Christmas sales will be huge. Their strategy is to get customers into their stores and to do so they advertise big time with such enticements as: pre-Christmas markdowns, early bird and night owl specials. Some stores feature rub off tickets, like those used in the lottery, for further markdowns.
Retailers advertise so much during the Christmas season because this is their big sales time each year. It is well-known that the sales generated from the day after Thanksgiving, known as Black Friday, until Christmas accounts for at least half – with some estimates of up to seventy per cent of retailers’ annual revenue.
Now that I think about it the radio