Swiss craftsmanship has always been the foundation for Swatch watches. They may look like a fun watch, but behind the dial is Swiss timekeeping. The company was founded by Swiss watchmakers, who brought their first design to market in 1985. Swatch watches entered the market at a time when digital watches were all the rage and Swiss watchmakers wanted to recapture their share of the market. Swatch reintroduced the analog watch and more. Using its trademark plastic casings, Swatch was able to design watches that were functional, fun and affordable.
What makes Swatch watches so fun? A lot of it has to do with the eye-catching colors Swatch uses, such as Lemon Time (yellow), Rise Up (blue), Lemongrass green, Cherry Berry, Dragon Fruit, Fresh Papaya, Callicarpa (purple) and Flaky Brown. Variations on the colors add stripes or polka dots to the watches.
Unlike other watch companies, Swatch has become part of the pop culture at various times over the company’s past 26 years. In the 1980s, the fad was to wear two Swatch watches or to wear your Swatch as a ponytail holder. Today, you can find a Swatch that swings from your bag or tell the time at a touch. The company has also expanded its line of products to include bracelets, rings, pendants and earrings.
Swatch also led the way in working with true artists, photographers and graphic designers who incorporated their personal styles and designs into the faces, cases and bands of Swatch watches. London-based artist Rankin, who has a strong following for his creative portraiture, has a collection of Swatch watches. Swatch has also paired up with illustrator Julien Pacaud, who often combined found imagery into his work – a style he terms “Perpendicular Dreams.” Another famous artist and graphic designer, Hiroyuki Matsuura, brought his style to Swatch watches, which he calls “the world’s smallest canvas.” This novel approach took Swatch from the realm of trendy youth apparel to the creative world of fashion and art.
Like any true designer, Swatch offers several collections of watches – collections that change from year to year. Recent collections included:
- Camouflage – featuring different shades of camo, like blue, green, purple, red and black
- Haute Couture – a numbered collection of two black watches with stunning gold details on the dial and bezel
- Kidrobot – featuring bright colors, busy bands and anime characters
- Chinese New Year – honoring the year of the dragon with a white watch and blue drag on the band and Asian-inspired design on the dial
A great watch
Fashion and fun aside, Swatch makes a great watch that can be incorporated into anyone’s personal style.
For men, consider the basic Black Dial and Stainless Steel Bracelet Watch. Its smart styling is combined with complete function. The stainless steel case holds a shock resistant black dial and a black accented bezel. The dial features three sub-dials and a date display box. A quartz movement keeps your Swatch accurate. The 7-inch stainless steel bracelet closes with a fold over clasp. This particular watch is water resistant up to 100 feet.
Another great men’s watch is the Blue Choco. Originally introduced in 2005, this watch features a rich brown leather band with double stitching in white and blue, a gray transparent case and a blue “sun brushed” dial. It’s a classic watch that has stood the test of time.
The Hero line of chronograph watches come in a variety of manly colors. It features a plastic case and a black silicon strap. The dial features three subdials, as well as Trinite hands. This Swiss-made movement is also water resistant up to 30 meters.
Swatch also creates some elegant watches for women – a far cry from the colorful plastic watches you might expect from Swatch.
Consider the Elegantly Framed line of watches that were part of the 2011 Christmas collection. The adjustable stainless steel bracelet, available in black and white, sparkles as it holds the white and silver plastic case. Just as it is named, this is a very elegant looking watch for the ladies.
Another beautiful line of Swatches for ladies is the Pill. The small, round dial comes in various shades, like black, pink and blue, but the real beauty of this watch is its silver stainless steel bracelet and case. Its styling makes this a watch you can wear to the office and out for the evening.