When a professional mystery shopping company is hired, they send employees to act as real shoppers at a retail store. The secret shoppers are taught to assess several things like the attitude of the sales staff, their willingness to help, the level of politeness and so on. Once this data is collected, it is shared with the client.
On the other hand, when you don’t hire a mystery shopping company, you need to rely on the feedback provided by the manager of the store regarding the employees. Sometimes, managers may offer feedback that is not entirely true just to protect the people he likes most. On the contrary, a mystery shopping company will offer true feedback regarding the state of the sales staff, thereby helping to improve the overall customer service.
An in-house manager gets paid to run the store and manage the staff within it. … Read the rest